At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined. Everything starts with a Why. #THATSY" Top notes: white aldehydes, bergamot, ginger Heart: sage, geranium absolute, violet leaf Base: ambergris, incense, fir balsam, cedar, musk Hip-hop musician Loyle Carner, sculptor David Alexander Flin and artificial intelligence researcher Alexandre Robicquet were selected as the faces of the advertising campaign. The fragrance is available as a 60 and 100 ml Eau de Toilette.